Affiliate Programme Terms & Conditions

1. Acceptance

By applying to and participating in our Affiliate Programme, you agree to be bound by these Terms & Conditions. We reserve the right to approve or reject any affiliate application at our sole discretion.

2. Eligibility

To participate in the Affiliate Programme, you must:

• Be at least 18 years of age.

• Provide accurate and complete registration details.

• Comply with all applicable laws and regulations.

• Promote our products in a lawful, ethical and honest manner.

3. Affiliate Links

Affiliates will be provided with a unique affiliate tracking link.

Only purchases correctly tracked through your assigned affiliate link will qualify for commission.

You may not alter, manipulate or interfere with the tracking process.

4. Acceptable Promotion

You may promote our products through legitimate methods, including:

• Your own website or blog.

• Social media channels.

• Email marketing (where legally permitted).

• Video platforms.

• Paid advertising (unless otherwise restricted by us).

• Other approved promotional methods.

All promotional content must be truthful and must not misrepresent our products or business.

5. Prohibited Activities

The following activities are strictly prohibited:

• Cookie stuffing or forced cookie placement.

• Click fraud or artificial traffic generation.

• Use of bots or automated systems.

• Misleading or deceptive advertising.

• Brand impersonation.

• Purchasing domain names or social media accounts intended to impersonate our business.

• Unauthorised use of discount codes.

• Trademark bidding or paid search advertising using our brand name without prior written permission.

• Spam email, unsolicited messaging or other unlawful marketing practices.

• Any activity designed to manipulate or fraudulently generate affiliate commissions.

Any commissions generated through prohibited methods may be cancelled.

6. Commission

Commission is payable only on completed, valid customer orders that meet our eligibility requirements.

Commission will not be paid on:

• Cancelled orders.

• Refunded orders.

• Chargebacks.

• Fraudulent transactions.

• Self-referrals unless expressly permitted.

• Orders that breach these Terms.

We reserve the right to reverse commission where an order is later refunded or determined to be invalid.

7. Commission Approval

All commissions remain pending until the applicable validation period has expired.

We reserve the right to review every transaction before approving payment.

Approval of a commission does not prevent us from later reversing that commission if fraud or a breach of these Terms is subsequently identified.

8. Payment

Commission payments will be made only after they have been approved and any applicable holding period has passed.

Payments will be made using the payment method specified within the affiliate platform.

Any applicable minimum payment threshold must be reached before payment is issued.

Affiliates are responsible for ensuring their payment details are accurate.

Affiliates are responsible for any taxes arising from commission payments.

9. Verification of Promotional Activity

To protect the integrity of our Affiliate Programme, we reserve the right to verify the promotional methods used by any affiliate at any time.

Upon request, affiliates must provide reasonable evidence of how and where they are promoting our products, including (where applicable):

• Websites or landing pages.

• Social media accounts and posts.

• Paid advertising campaigns.

• Videos or online content.

• Email campaigns (where legally permitted).

• Any other locations where affiliate links have been published.

Requested information must be provided within 7 calendar days unless otherwise specified.

Failure to cooperate with a verification request, failure to provide sufficient information, or providing false or misleading information may result in:

• Suspension of the affiliate account.

• Withholding of commission payments.

• Cancellation of pending commissions.

• Removal from the Affiliate Programme.

10. Fraud Prevention

We actively monitor affiliate activity for suspicious behaviour.

We reserve the right to investigate any account where unusual activity is detected, including but not limited to:

• Unusually high conversion rates.

• Sudden spikes in sales.

• Multiple orders from related customers.

• Suspected cookie stuffing.

• Incentivised purchases without approval.

• Artificial traffic or fraudulent referrals.

During any investigation we may suspend commission payments until our review has been completed.

Our decision regarding fraudulent activity shall be final.

11. Right to Withhold Payment

We reserve the right to withhold, delay or cancel commission payments where:

• We reasonably suspect fraudulent activity.

• We are unable to verify the source of referred sales.

• An affiliate fails to respond to verification requests.

• An affiliate breaches these Terms.

• Payment would expose us to financial loss or regulatory risk.

Commission payments may remain on hold until the investigation has concluded.

12. Intellectual Property

Affiliates may use our approved marketing materials solely for promoting our products.

Our logos, trademarks and branding remain our exclusive property and may not be altered without written permission.

13. Affiliate Responsibilities

Affiliates agree to:

• Keep account information accurate.

• Maintain the security of their account.

• Comply with all applicable advertising laws.

• Follow all applicable data protection and privacy legislation.

• Act honestly and in good faith.

14. Termination

Either party may terminate participation in the Affiliate Programme at any time.

We may immediately terminate an affiliate account where we believe these Terms have been breached or fraudulent activity has occurred.

Termination may result in forfeiture of unpaid commissions where those commissions relate to activity that breaches these Terms.

15. Limitation of Liability

We shall not be liable for indirect, incidental or consequential losses arising from participation in the Affiliate Programme.

Our total liability shall not exceed the amount of unpaid commission properly due to the affiliate.

16. Changes to the Programme

We reserve the right to modify:

• Commission rates.

• Payment schedules.

• Programme rules.

• These Terms & Conditions.

Updated Terms will become effective once published on our website or affiliate portal.

17. Governing Law

These Terms & Conditions shall be governed by and interpreted in accordance with the laws of England and Wales.

Any disputes arising in connection with the Affiliate Programme shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Privacy Policy

Effective Date: [Insert Date]

At Extrema Ltd ("we", "our", "us"), we are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, place an order, create an account, join our affiliate programme or otherwise interact with us.

By using our website, you agree to the practices described in this Privacy Policy.

1. Who We Are

Extrema Ltd

Registered Address:
81 Vermont Street
Glasgow
G41 1LU

Email: info@goarmy.co.uk

Telephone: 0141 237 0600

If you have any questions about this Privacy Policy or your personal information, please contact us using the details above.

2. Information We Collect

We may collect the following categories of personal information.

Information You Provide

• Name

• Billing address

• Delivery address

• Email address

• Telephone number

• Account login details

• Payment information (payments are processed securely by our payment providers, and we do not store your full payment card details)

• Customer enquiries and correspondence

• Affiliate application information

• Affiliate payment details

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address

• Browser type

• Device information

• Operating system

• Website usage information

• Pages viewed

• Time spent on our website

• Referral source

• Cookies and tracking technologies

Order Information

When you place an order, we collect information including:

• Products purchased

• Order value

• Delivery information

• Payment status

• Transaction history

3. How We Use Your Information

We use your personal information to:

• Process and fulfil orders.

• Deliver products.

• Process payments.

• Provide customer support.

• Create and manage customer accounts.

• Improve our website and services.

• Detect fraud and prevent abuse.

• Administer our affiliate programme.

• Verify affiliate activity.

• Pay affiliate commissions.

• Respond to legal obligations.

• Send service-related communications.

Where you have given your consent, we may also send you marketing communications about our products, offers and promotions.

4. Affiliate Programme

If you join our Affiliate Programme, we may collect additional information including:

• Affiliate account details.

• Payment information.

• Promotional websites.

• Social media profiles.

• Referral performance.

• Commission history.

• IP addresses associated with affiliate activity.

To protect the integrity of our Affiliate Programme, we may monitor referral activity and request evidence of promotional methods where unusual activity is detected.

This processing is carried out to prevent fraud, verify legitimate affiliate activity, and protect our legitimate business interests.

5. Legal Basis for Processing

We process personal data under one or more of the following legal bases:

• Performance of a contract.

• Compliance with legal obligations.

• Legitimate interests.

• Consent (where required).

6. Fraud Prevention

We may process personal information for fraud prevention purposes, including:

• Monitoring suspicious transactions.

• Detecting unusual affiliate activity.

• Preventing unauthorised access.

• Investigating abuse of our website.

• Preventing fraudulent commission claims.

• Verifying compliance with our Affiliate Programme Terms & Conditions.

Where appropriate, information may be shared with payment providers, fraud prevention agencies, law enforcement bodies or regulatory authorities where required by law.

7. Sharing Your Information

We do not sell your personal information.

We may share information with trusted third parties, including:

• Payment processors.

• Delivery and courier companies.

• Website hosting providers.

• Affiliate software providers.

• Email marketing providers.

• Analytics providers.

• Professional advisers.

• Law enforcement or regulatory authorities where legally required.

All third parties are required to process your personal information securely and only for the purposes for which it has been provided.

8. International Transfers

Where your personal information is transferred outside the United Kingdom, we will ensure appropriate safeguards are in place in accordance with UK data protection legislation.

9. Data Retention

We retain personal information only for as long as necessary to:

• Fulfil our contractual obligations.

• Meet legal and regulatory requirements.

• Resolve disputes.

• Prevent fraud.

• Enforce our agreements.

Affiliate records may be retained after an account is closed where necessary to investigate suspected fraud, resolve disputes or comply with legal obligations.

10. Your Rights

Under UK data protection law, you have the right to:

• Request access to your personal information.

• Request correction of inaccurate or incomplete information.

• Request deletion of your personal information.

• Request restriction of processing.

• Object to certain processing activities.

• Request a copy of your personal data in a portable format.

• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details below.

Email: info@goarmy.co.uk

11. Cookies

Our website uses cookies to:

• Ensure the website functions correctly.

• Remember your preferences.

• Analyse website traffic.

• Improve user experience.

• Track affiliate referrals.

• Detect and prevent fraud.

You can manage your cookie preferences through your browser settings.

Please note that disabling certain cookies may affect the functionality of our website.

12. Website Security

We implement appropriate technical and organisational measures to safeguard your personal information, including:

• SSL encryption.

• Secure payment processing.

• Access controls.

• Routine security monitoring.

• Fraud detection systems.

While we take reasonable precautions, no online service can guarantee absolute security.

13. Marketing Communications

Where you have opted in, we may send marketing emails about our products, services and promotions.

You can unsubscribe at any time using the unsubscribe link contained in our emails or by contacting us directly.

Transactional emails relating to orders or your account will continue where necessary.

14. Children's Privacy

Our website, products and Affiliate Programme are intended for individuals aged 18 years or over.

We do not knowingly collect personal information from children.

15. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may amend this Privacy Policy from time to time to reflect changes in legislation, our services or our business practices.

The latest version will always be published on our website with the updated effective date.

17. Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact:

Extrema Ltd

81 Vermont Street
Glasgow
G41 1LU

Email: info@goarmy.co.uk

Telephone: 0141 237 0600